Research & Publications

Exploring ideas. Understanding challenges. Creating meaningful insights.

My research interests lie at the intersection of marketing, digital transformation, women entrepreneurship, consumer behaviour, and social development. Through academic research, conference presentations, and publications, I explore practical challenges and emerging opportunities in these areas.

My Doctoral Research

“Understanding the barriers rural women face and what it takes to turn those challenges into entrepreneurial opportunity.”

Research Focus

A Study on Challenges Faced and Their Impact on the Development of Entrepreneurial Skills Among Rural Women in West Bengal

Research Papers & Presentations

ANALYSIS OF DIGITAL MARKETING & ITS IMPACT ON SOCIETY

DIGITAL MARKETING IMPACT ON RETAIL: EVALUATING CONSUMER BEHAVIOR DYNAMICS

ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE WOMEN ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Sustainable Marketing Practices in Rural Women-Owned Enterprises: Challenges and Opportunities

BREAKING BARRIERS: AN ANALYTICAL STUDY OF THE CHALLENGES FACED BY RURAL WOMEN ENTREPRENEURS IN INDIA

Digital Revolution and Women’s Empowerment - A Path to Equality

UNLOCKING RURAL POTENTIAL: AN ANALYSIS OF GOVERNMENT SCHEMES SUPPORTING WOMEN ENTREPRENEURS IN INDIA