Research & Books
Ideas shaped by research. Stories shaped by experience.
My work brings together academic research, professional insights, and creative writing. From published research papers to books and other written work, this space brings together the ideas and perspectives that have shaped my journey.
Research
Academic & Literary Contributions
Where Research Meets Storytelling, Ideas Become Meaningful.
My work extends beyond traditional academic publications and books. I have contributed to academic and literary platforms through research papers, conference contributions, book chapters, and creative writing.
Across these areas, my focus remains on transforming research, experiences, and ideas into clear, meaningful, and engaging work.
Books
Stories Beyond Research
Alongside academic and professional writing, I have explored fiction and creative storytelling through my published books.
Creative writing allows me to explore human emotions, relationships, experiences, and imagination from a different perspective one that goes beyond the academic world.
Published Fiction Books
Research Meets Storytelling
Research helps me understand the world.
Writing helps me communicate what I discover.
Whether it is an academic paper, a marketing insight, or a fictional story, my goal is to turn ideas into content that is clear, meaningful, and engaging.
Research & Publications
Research That Goes Beyond the Classroom
My academic work focuses on marketing, entrepreneurship, women entrepreneurship, consumer behaviour, and digital marketing, with a particular interest in understanding real-world challenges through research.
My doctoral research examines the challenges faced by rural women in West Bengal and their role in the development of entrepreneurial skills.
- Research papers and academic publications
- Conference presentations
- Book chapters
- Marketing and entrepreneurship research
- Research on women entrepreneurship and rural development
A Journey Through Research & Writing
Writing has been an important part of my academic and professional journey. My work spans research publications, academic contributions, fiction writing, and literary work, allowing me to explore ideas from both analytical and creative perspectives.
Through research, I study real-world challenges and develop evidence-based insights. Through writing, I transform ideas, experiences, and observations into meaningful content.
Explore My Work
Discover my academic research, publications, and published books.