Research & Publications
Exploring Ideas. Understanding Challenges. Creating Meaningful Insights.
My research interests lie at the intersection of marketing, digital transformation, women entrepreneurship, consumer behaviour, and social development. Through academic research, conference presentations, and publications, I explore real-world challenges, emerging opportunities, and practical insights that contribute to a deeper understanding of these areas.
Research
My Doctoral Research
Understanding the barriers rural women face and what it takes to turn those challenges into entrepreneurial opportunities.
Research Focus-
A Study on Challenges Faced and Their Impact on the Development of Entrepreneurial Skills Among Rural Women in West Bengal
My doctoral research focuses on understanding the challenges faced by rural women and examining how these challenges influence the development of their entrepreneurial skills. The study aims to explore the barriers, opportunities, and factors that shape women’s participation in entrepreneurship within rural communities.