Researchs & Books
Research. Writing. Ideas that create impact.
My work brings together academic research, professional writing, and creative storytelling. From research papers and conference contributions to published fiction, my writing reflects a continued interest in marketing, entrepreneurship, society, and human experiences.
Books
Stories Beyond Research
Alongside academic and professional writing, I have explored fiction and creative storytelling through my published books.
My fiction writing gives me a different space to explore human emotions, relationships, experiences, and imagination beyond the academic world.
3 Published Fiction Books
Research & Publications
Research That Goes Beyond the Classroom
My academic work focuses on marketing, entrepreneurship, women entrepreneurship, consumer behaviour, and digital marketing, with a particular interest in understanding real-world challenges through research.
My doctoral research examines the challenges faced by rural women in West Bengal and their impact on the development of entrepreneurial skills.
My research journey includes:
- Research papers and academic publications
- Conference presentations
- Book chapters
- Marketing and entrepreneurship research
- Research on women entrepreneurship and rural development
A Journey Through Research & Writing
Writing has been an important part of both my academic and professional journey. My work spans research publications, academic contributions, fiction writing, and literary work, allowing me to explore ideas from both analytical and creative perspectives.
Through research, I study real-world challenges and develop evidence-based insights. Through writing, I transform ideas, experiences, and observations into stories and meaningful content.
Explore My Work
Discover my academic research, publications, and published books.